2D is here

Audrey Chait wrote to let me know that StoreXperience has brought 2D shopping to life here in the US. I just spent a few minutes on their website and downloading their app, and it's definitely interesting. The technology will need concentrated support from early adopters to gain traction, but the potential is huge. Hats off to StoreXperience - I'm hopeful this kind of technology will create a new frontier for cross-channel retail and a new dimension in the customer experience.